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Taurus Aims to Sell with Safety |
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Written by By: Chris Kassab, Ford Communications Network
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Wednesday, 20 June 2007 |
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DEARBORN, June 20, 2007 - The new Ford Taurus and Mercury Sable are rated the safest full-size sedans in America based on crash test ratings, but can safety sell a vehicle? Absolutely, says Mark O'Brien, president and general manager of Roy O'Brien Ford in St. Clair Shores, Mich. "When it comes to choosing between our Ford cars, a foreign car or another domestic vehicle that all have a certain visual appeal, customers do ask the pointed question, 'What's the crash rating on this car?'" said O'Brien, whose family dealership has been selling Ford cars and trucks since 1946. |
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Super Duty Carries Its Load In F-Series Sales |
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Written by By: Mike Thomas, Ford Communications Network
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Wednesday, 20 June 2007 |
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DEARBORN, June 18, 2007 - In the highly competitive truck market facing tough economic conditions, the 2008 Ford F-Series Super Duty is off to a good start. Especially the high-end, most capable models that some dealers say are "flying" off their lots. The strong launch has boosted F-Series to a 25,000-truck lead over the Chevrolet Silverado as Ford trucks build on an unprecedented winning streak of 30 straight years as America's favorite pickups. While the F-150 is the sales leader in the lineup, the Super Duty more than holds its own. |
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